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Research papers

Communication towards 15-25 year old youngsters

The analysis is based on: - the results of prospective survey carried on among 400 14-20 year old youngsters (400 qualitative interviews of one hour and a half each); and on the main findings of: - 500 qualitative interviews carried on among 16-25...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Author: Marc Gilles
June 15, 1984
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Citation

Gilles, M. (1984a, June 15). Communication towards 15-25 year old youngsters. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/communication-towards-15-25-year-old-youngsters


Research papers

Making it all happen: The client's point of view (French)

In a company such as Regie Renault, the weight of studies carried out outside France is naturally important. Among these a large number are undertaken by our foreign branches in their particular countries. The studies to be discussed here will be...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Daniel Leconte
June 15, 1984
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Citation

Leconte, D. (1984a, June 15). Making it all happen: The client's point of view (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications-french--2525


Research papers

Children and stores

The subject of children and distribution has never been the object of a specific study. The following report has been drawn from the research which we have been conducting annually in France for more than five years on "the Universe of Aug-14 year...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Author: Armelle Le Bigot-Magaux
June 15, 1984
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Citation

Le Bigot-Magaux, A. (1984a, June 15). Children and stores. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/children-and-stores


Research papers

External communication and internal communications (French)

To illustrate what I mean here, let us take as an example the advertising campaign, entitled "The Bank of the Future, Your Future Bank,” conducted by Credit Lyonnais over the last six months. An advertising campaign was thus the first step, not...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Normand
June 15, 1982
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Citation

Normand, B. (1982a, June 15). External communication and internal communications (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/external-communication-and-internal-communications-french-


Research papers

Banking communication

The nationalization of credit, currently being carried out in France is an extreme example of this type of "disturbance". It is therefore entirely appropriate to examine the main aspects of the effect this political decision has had on banking...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Paul Danloy
June 15, 1982
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Citation

Danloy, P. (1982a, June 15). Banking communication. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/banking-communication


Research papers

Measuring the possible sales returns from retail linear displays

The results of the studies which are reported here were conducted in France on behalf of the Association of Manufacturers of Fresh Dairy Products. The studies were carried out in 1980 and the results were presented to distributors in early 1981. This...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Antoine Pillet, Jean Bigant
June 15, 1982
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Citation

Pillet and Bigant (1982a, June 15). Measuring the possible sales returns from retail linear displays. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-the-possible-sales-returns-from-retail-linear-displays


Research papers

External communication and internal communications

To illustrate what I mean here, let us take as an example the advertising campaign, entitled "The Bank of the Future, Your Future Bank,” conducted by Credit Lyonnais over the last six months. An advertising campaign was thus the first step, not...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Normand
June 15, 1982
×

Citation

Normand, B. (1982a, June 15). External communication and internal communications. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/external-communication-and-internal-communications


Research papers

A little bit of the future from large analysis of the present

The article aims at showing that public opinion, if not 'lawful', at least shows certain regularities that can be utilized in predicting shifts in opinion change. The argument is based on a French nation wide survey replicated five times since 1977...

Catalogue: Papers 1982: Social Research And Prediction
Author: Alain Kling
June 15, 1982
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Citation

Kling, A. (1982a, June 15). A little bit of the future from large analysis of the present. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-little-bit-of-the-future-from-large-analysis-of-the-present


Research papers

Banking communication (French)

The nationalization of credit, currently being carried out in France is an extreme example of this type of "disturbance". It is therefore entirely appropriate to examine the main aspects of the effect this political decision has had on banking...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Paul Danloy
June 15, 1982
×

Citation

Danloy, P. (1982a, June 15). Banking communication (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/banking-communication-french-